About US

“When you have a passion for something then you tend not only to be better at it, but you work harder at it too.” – Vera Wang

I can totally relate to this when i started this journey. My humble beginning is more than a year in making from inception to launch. My inspiration comes from my culture and all the places I visited in India, I hope you guys love the collection i put together for you guys! 

Coming to the name, "Aarzu" was inspired by my 3 daughters Ari, Zuzu and Aaira.

Coincidently Aarzu is a word from Dari-Persian, also used in Turkish, Urdu and Hindi which means wish, hope and love, which truly signifies the collection we offer and we wish and hope that you love them. 

It all came together as if it was all made for each other.  My goal was to put together an elegant collection of unique jewelry pieces made with fine craftsmanship sourced from various locations in India.